Rebranding ASU Athletics
Big changes are coming to ASU Athletics. We’ll find out exactly what they are on April 12, 2011 at 2pm [event details], but some in the Sun Devil Club will get a sneak preview on April 9 at 5pm at the Scottsdale Plaza Resort [update: the event was reportedly sold-out]. I’ll miss both of those events, but I’m curiously awaiting the official unvieling (you can watch the webcast of the April 12th event on http://foxsportsarizona.com“>Fox Sports Arizona).
The leading rumors are that Sparky will be de-emphasized and that the pitchfork will become a recognizable symbol for Arizona State University. Most notably, that means that you won’t find Sparky on the football helmet. Speaking of helmets, it sounds like we may have three of them: a gold one, a maroon one, and a black one. That’ll provide some gameday options with the five new uniforms we’re expecting to see: gold, maroon, black, white, and pro-combat. Nike is leading the redesign, though some have confirmed that Disney has also been involved (which may help cool the backlash when Bert Anthony’s Sparky design goes missing).
It also sounds like there will be some additional information provided about the athletic department’s fundraising efforts, namely the Sun Devil Club. Some of the conjecture around a new Sun Devil Stadium and the Olympic Village concept doesn’t appear to be part of the announcement next week.
So far, none of this has been confirmed—but there’s plenty of insider speak and conjecture, and it’s great to have some excitement around ASU football this time of year. ASU’s done a great job so far of creating a buzz while keeping things under wraps until the announcement. I think Sparky is one of the most original mascots out there, but I’m waiting to form an opinion until I see the new designs.
Here’s a good local news interview about the upcoming changes:
By the way, if you haven’t purchased or renewed season tickets for our first year in the PAC-12 conference, maybe you should go ahead and do that right now.
Fear the Fork — Go Devils! ——E