Here’s a simple but effective presentation on measuring the impact—the return on investment or ROI—of your social media campaign. Hint: if you can’t measure the real-world impact to things that actually matter, you’re doing it wrong. Thanks to the Social Media Club of Phoenix for the link. Olivier Blanchard Basics Of Social Media Roi
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There’s an interesting new social media site out there called formspring.me. The service provides a simple forum for asking anonymous questions of registered users. Other popular social media sites – I’m looking at you, Twitter – are usually pretty public forums and often don’t inspire people to jump in with off-the-wall questions of people with [...]
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