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The folly of social media feeds

There is an inescapable truth to social media feeds: the more you add to the firehose, the less you see of the stuff you wanted to follow in the first place.

At some point, unless you add more scrolling to your day, you must rely on algorithms to choose what you see, and what you don’t. You cede free will over what you consume, and what you consume determines how you view the world.

It’s a simple problem, with a simple solution, but one that still dominates our current world.

Our collective folly has been insisting that we should receive so many different types of content—news, funny videos, personal updates from your friends, political commentary, cultural memes, sports replays, info about our hobbies, travel photos, celebrity gossip, and on and on—in one single firehose. One single unending channel that sends us everything we want to know about the world, and many things we don’t, all in one format, and increasingly controlled by one (or just a few) companies.

It’s utter madness, really. Why have we done this to ourselves?